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Skai Social
BLUEPRINT
CONTACT
SERVICES
ABOUT
SHOP
PORTFOLIO
JOURNAL
BLUEPRINT
CONTACT
SERVICES
ABOUT
SHOP
PORTFOLIO
JOURNAL
Login Account
Creator marketing isn’t dead.
The old way of using it is.

One-off collaborations.
Short bursts of attention.
Posting without long-term direction.

That model feels expensive and unpredictable because it is.

The brands growing now are building
Things I will never do as an agency founder 👇

Over the years, I have become very clear on what we stand for at Skai Social and what I simply will not compromise on.

✨ Recommend creators based on follower count alone
✨ Prioritise reach over real bu
What makes the Pringles x Sabrina Carpenter campaign stand out? ✨

This is what happens when a brand understands the moment it’s operating in.

Pringles didn’t just hire a celebrity. They partnered with Sabrina Carpenter at a peak cultura
Planning content in 2026 doesn’t need to feel overwhelming 🧡

This carousel breaks down the key dates that actually matter each month, so you know what to focus on from a marketing point of view, not just what’s trending.

Think campaign
For a long time, Content Creators (influencers) were treated as one thing.

One person.
One post.
One goal: reach.

But content doesn’t work like that anymore.

What’s changing is not who you work with, but how content is used.

✨ UGC cre

Join Social Mondays, get a FREE 2026 Jewellery Trends Report

Sign up to our weekly newsletter on all things social media, creator campaigns, trends and launches. Comes with an affirmation to start the week right.

no spam, promise.

Speak on Monday!

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