Proven Results: Jewellery Brand We’ve Grown.

A woman's hand with an engagement ring and diamond bracelet resting on an open magazine showing a bedroom interior.

Social Media Management and Content Creation

Client: Abelini Jewellery – Hatton Garden, London

Industry: Diamond Jewellery

Scope: Monthly strategy, content creation, and platform management

Execution:

  • Monthly photo and video content creation shoots in studio and in-store focused on storytelling, trends, and elevated brand identity.

  • Content that reflect the brand’s ethos and values — showcasing the making-of, behind-the-scenes moments, and authentic storytelling that brings the craft to life.

  • Consistent aesthetic direction and feed management supported by a clear strategy.

  • UGC campaigns integrated into brand shoots for authentic, community-led content.

  • Pinterest strategy and bespoke platform-suited content creation to drive evergreen visibility and website traffic.

  • Data-driven insights and scheduling that ensure steady growth and engagement.

  • Seamless alignment between content, community, and campaign performance.

A woman inspecting diamond jewelry at a jewelry store, with various diamond rings and jewelry pieces displayed, including a large green gemstone ring and metal jewelry being examined.
Collection of three images showcasing elegant jewelry pieces from Abelini Jewelry: an engagement ring on a woman's finger, a trio of diamond necklaces including a tennis bracelet, and a woman wearing a diamond engagement ring and wedding band.

80% account growth

201K views → View Reel

179K views → View Reel

Pinterest traffic + conversion boost

Elegant strategy. Powerful results.

Hear from our Jewellers

  • “Skai Social has been a fantastic partner for us at In Season Jewelry. They’ve taken over our social media management and brought fresh ideas, great content, and consistency across all platforms. The UGC campaign they ran for us was especially impressive — we got tons of high-quality, authentic content that we’ve been able to use across different channels. They’re easy to work with, super responsive, and really understand our brand. Highly recommend them to any company looking to grow their social presence!”

  • “At Abelini Jewellery, we’ve had a fantastic experience working with Skai Social as our social media agency. Their creativity, professionalism, and deep understanding of our brand have significantly elevated our online presence. From engaging content creation to strategic campaign planning, the team consistently delivers results with great attention to detail and responsiveness. We truly value their partnership and look forward to continuing our collaboration to grow even further..”

  • “I enjoyed working with Skai and her team on my Social Media Strategy for my Seola London Jewelry business, newsletter marketing and being on her Wellness & Business coaching programme! Skai Social team quickly understood my business and provided great support. With their dedication to customer satisfaction, they've become an invaluable asset to my marketing strategy.”

Next

Children's Jewelry Brand: Influencer marketing & UGC