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Skai Social 13/02/2023 Skai Social 13/02/2023

How to Create Content that goes Viral

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Planning content gets easier when you know what moments matter in the month ahead.

Each month we pull together the key cultural, seasonal and social media moments brands can tap into. From global events to retail opportunities, these dates can help

When Kim Kardashian launched UPDATE, it wasn’t just another celebrity drink.

It was a positioning masterclass.

Here’s why it worked 👇🏼

It didn’t scream for attention.
It didn’t rely on hype marketing.
It didn’t try

You don’t need more content. You need direction.

Most brands don’t have a content problem.
They have a clarity problem.

They’re posting consistently.
They’re trying trends.
They’re experimenting with reels.

But there&

TikTok just dropped its 2026 trend report, and one thing is clear:
Human instinct is back.

Less hype. Less autopilot.
More intention, curiosity and emotional connection.

This shift is already changing how people discover brands, who they trust, and

TikTok just dropped its 2026 trend report, and one thing is clear:
Human instinct is back.

Less hype. Less autopilot.
More intention, curiosity and emotional connection.

This shift is already changing how people discover brands, who they trust, and

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