The New Era of
Digital Jewellery Marketing.
Why 2026 Is a Turning Point for Jewellery Brands
UGC drives results: Customer-led content delivers up to 161% higher conversions and 4×more clicks than branded ads.
Social shopping surges: U.S. social commerce is set to hit $145 billion by 2026.
TikTok leads discovery: 74% of Gen Z search on TikTok and 70% have bought after seeing a product there.
2026: The Year of Community, Creativity & Connection
In 2026, creativity, UGC, and creator partnerships are driving trust and inspiring customers in ways traditional marketing never could. A strong social media presence has become the foundation of brand growth. This report explores how authenticity, innovation, and community are shaping the most successful jewellery brands of today.
Proven Results: Jewellery Brands We’ve Grown.
Social Media Management and Content Creation
Client: Abelini Jewellery – Hatton Garden, London
Industry: Diamond Jewellery
Scope: Monthly strategy, content creation, and platform management
Execution:
Monthly photo and video content creation shoots in studio and in-store focused on storytelling, trends, and elevated brand identity.
Content that reflect the brand’s ethos and values — showcasing the making-of, behind-the-scenes moments, and authentic storytelling that brings the craft to life.
Consistent aesthetic direction and feed management supported by a clear strategy.
UGC campaigns integrated into brand shoots for authentic, community-led content.
Pinterest strategy and bespoke platform-suited content creation to drive evergreen visibility and website traffic.
Data-driven insights and scheduling that ensure steady growth and engagement.
Seamless alignment between content, community, and campaign performance.
Elegant strategy. Powerful results.
How We Turned Content into Community.
Influencer Marketing and UGC (User Generation Content)
Client: In Season Jewelry – Miami, Florida
Industry: Children’s Jewellery
Scope: Monthly strategy, UGC and influencer marketing partnership management
Execution:
Hand-picked creator matching — no bots, just genuine talent that aligns with your brand values.
Authentic collaborations designed for storytelling, trust, and long-term impact.
UGC creation for organic content, paid ads, and whitelisting campaigns.
Seasonal campaign shoots and influencer activations that elevate your content library.
Data-driven strategies that connect influencer marketing with real community growth.
End-to-end campaign management — from outreach to performance tracking.
Seamless integration with your social media and content strategy for consistent brand growth.
UGC ‘Mama & mini me’ project content creation for @inseasonjewelry
Authentic connections. Lasting impact.
Hear from our Jewellers
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![Pink heart-shaped outline with a diamond inside, stylized and minimalistic design.]()
“Skai Social has been a fantastic partner for us at In Season Jewelry. They’ve taken over our social media management and brought fresh ideas, great content, and consistency across all platforms. The UGC campaign they ran for us was especially impressive — we got tons of high-quality, authentic content that we’ve been able to use across different channels. They’re easy to work with, super responsive, and really understand our brand. Highly recommend them to any company looking to grow their social presence!”
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![Black and white photo of a skeleton holding a broom and wearing a hat, walking in a street with unusual buildings and a clock tower in the background.]()
“At Abelini Jewellery, we’ve had a fantastic experience working with Skai Social as our social media agency. Their creativity, professionalism, and deep understanding of our brand have significantly elevated our online presence. From engaging content creation to strategic campaign planning, the team consistently delivers results with great attention to detail and responsiveness. We truly value their partnership and look forward to continuing our collaboration to grow even further..”
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![SEOLA London logo in light pink text on a white background.]()
“I enjoyed working with Skai and her team on my Social Media Strategy for my Seola London Jewelry business, newsletter marketing and being on her Wellness & Business coaching programme! Skai Social team quickly understood my business and provided great support. With their dedication to customer satisfaction, they've become an invaluable asset to my marketing strategy.”
Meet your experts
SKAI SOCIAL
With over a decade in digital strategy and a specialist focus on jewellery and lifestyle brands, the Skai Social team helps global names turn content into community and followers into buyers.
We lead with a deep understanding of luxury storytelling, creator marketing, and the data-driven strategies shaping the future of digital jewellery.
“Jewellery is personal, and your marketing should feel that way too.”
Book Your 1:1 Consultation
FAQ
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Jewellery brands who want to elevate their Instagram, TikTok, UGC and influencer marketing.
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You can book a complimentary bespoke 1:1 consultation here.
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We created it to give back to the jewellery community and support better content and creator strategy in 2026.