A gold ring with six oval-cut diamonds on a person's finger.

The global jewellery market will reach $518 billion by 2030, up from $270 billion today.

Why Now?

UGC (user-generated content) market projected to hit $18.6 billion by 2031, growing at nearly 27% CAGR

81% of consumers make impulsive purchases multiple times yearly due to social media influence

53% of women have made purchases through influencer posts

Your Social Media Trends Report is here.

Stay ahead with data-backed insights, real brand examples, and actionable strategies made for modern jewellers.

A promotional layout for a social media trend report focusing on jewelry brands. The main section features a tablet displaying the cover of a report titled 'Social Media Trends,' with a background of a hand wearing jewelry. To the right, there are three smaller images with titles: 'The Future of Social Commerce for Jewelers,' 'Community-First Strategy,' and 'Influencer Marketing in the Jewelry Space.' The left side contains a text introduction about the importance of online strategy for jewelry brands.

Digital advertising trends affecting jewellery

Social commerce is set to explode, becoming a key driver in retail‑media strategies

61% of brands report that full‑funnel retail media improves customer journey cohesion

Woman with dark hair, wearing rings and a white outfit with feathered sleeves, resting her chin on her hand in front of a mirror.

Real life Case Study

A woman's hand with an engagement ring and diamond bracelet resting on an open magazine showing a bedroom interior.

Social Media Management and Content Creation

Client: Abelini Jewellery – Hatton Garden, London

Industry: Diamond Jewellery

Scope: Monthly strategy, content creation, and platform management

Execution:

  • Monthly photo/video shoots

  • Reels with behind-the-scenes and brand storytelling

  • Consistent aesthetic & feed management

  • UGC campaigns with creators

  • Pinterest content creation

A woman inspecting diamond jewelry at a jewelry store, with various diamond rings and jewelry pieces displayed, including a large green gemstone ring and metal jewelry being examined.
Collection of three images showcasing elegant jewelry pieces from Abelini Jewelry: an engagement ring on a woman's finger, a trio of diamond necklaces including a tennis bracelet, and a woman wearing a diamond engagement ring and wedding band.

80% account growth

201K views → View Reel

179K views → View Reel

Pinterest traffic + conversion boost

Elegant strategy. Powerful results.

Hear from our Jewellers

  • Pink heart-shaped outline with a diamond inside, stylized and minimalistic design.

    “Skai Social has been a fantastic partner for us at In Season Jewelry. They’ve taken over our social media management and brought fresh ideas, great content, and consistency across all platforms. The UGC campaign they ran for us was especially impressive — we got tons of high-quality, authentic content that we’ve been able to use across different channels. They’re easy to work with, super responsive, and really understand our brand. Highly recommend them to any company looking to grow their social presence!”

  • Black and white photo of a skeleton holding a broom and wearing a hat, walking in a street with unusual buildings and a clock tower in the background.

    “At Abelini Jewellery, we’ve had a fantastic experience working with Skai Social as our social media agency. Their creativity, professionalism, and deep understanding of our brand have significantly elevated our online presence. From engaging content creation to strategic campaign planning, the team consistently delivers results with great attention to detail and responsiveness. We truly value their partnership and look forward to continuing our collaboration to grow even further..”

  • SEOLA London logo in light pink text on a white background.

    “I enjoyed working with Skai and her team on my Social Media Strategy for my Seola London Jewelry business, newsletter marketing and being on her Wellness & Business coaching programme! Skai Social team quickly understood my business and provided great support. With their dedication to customer satisfaction, they've become an invaluable asset to my marketing strategy.”

A woman with long blonde hair sitting on a wooden stool in front of beige curtains, wearing a black crop top, light blue oversized shirt, white pants, and holding black sunglasses.

Meet your expert

SKAI

With over a decade in digital strategy and a specialist focus on jewellery and lifestyle brands, Skai has helped UK and global names turn content into community, and followers into buyers. She leads a female-powered agency with a deep understanding of luxury branding, storytelling, and creator marketing.

“Jewellery is personal, and your marketing should feel that way too.”
— Skai, Founder of Skai Social

Your Strategy Starts Here

FAQ

  • Jewellery brands who want to elevate their Instagram, TikTok, or influencer marketing.

  • Yes we’ll check back in once to see how you found it. We won’t spam - just offer a free social media audit if you want support.

  • Yes! We created it to give back to the jewellery community and support better strategy.