MARKET RESEARCH
CONSUMER TRENDS
The global jewellery market will reach $518 billion by 2030, up from $270 billion today.
SOCIAL MEDIA
CASE STUDY
95% of readers said the insights helped inform their social media strategy.
Why Now?
UGC (user-generated content) market projected to hit $18.6 billion by 2031, growing at nearly 27% CAGR
81% of consumers make impulsive purchases multiple times yearly due to social media influence
53% of women have made purchases through influencer posts
Jewellery Social Media Trends Report
Stay ahead with data-backed insights, real brand examples, and actionable strategies made for modern jewellers.
Digital advertising trends affecting jewellery
Social commerce is set to explode, becoming a key driver in retail‑media strategies
61% of brands report that full‑funnel retail media improves customer journey cohesion
Elegant strategy. Powerful results.
Social Media Management for Abelini Jewelry.
Client: Abelini Jewellery – Hatton Garden, London
Industry: Diamond Jewellery
Scope: Monthly strategy, content creation, and platform management
Execution:
Monthly photo/video shoots
Reels with behind-the-scenes and brand storytelling
Consistent aesthetic & feed management
UGC campaigns with creators
Pinterest content creation
Hear from our Jewellers
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“I enjoyed working with Skai and her team on my Social Media Strategy for my Seola London Jewelry business, newsletter marketing and being on her Wellness & Business coaching programme! Skai Social team quickly understood my business and provided great support. With their dedication to customer satisfaction, they've become an invaluable asset to my marketing strategy.”
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“Skai Social has been a fantastic partner for us at In Season Jewelry. They’ve taken over our social media management and brought fresh ideas, great content, and consistency across all platforms. The UGC campaign they ran for us was especially impressive — we got tons of high-quality, authentic content that we’ve been able to use across different channels. They’re easy to work with, super responsive, and really understand our brand. Highly recommend them to any company looking to grow their social presence!”
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“At Abelini Jewellery, we’ve had a fantastic experience working with Skai Social as our social media agency. Their creativity, professionalism, and deep understanding of our brand have significantly elevated our online presence. From engaging content creation to strategic campaign planning, the team consistently delivers results with great attention to detail and responsiveness. We truly value their partnership and look forward to continuing our collaboration to grow even further..”
Meet your expert
Skai
With over a decade in digital strategy and a specialist focus on jewellery brands, Skai has helped UK and global names turn content into community, and followers into buyers. She leads a female-powered agency with a deep understanding of luxury branding, storytelling, and influencer marketing.
“Jewellery is personal, and your marketing should feel that way too.”
Your Strategy Starts Here
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Yes! We created it to give back to the jewellery community and support better strategy.
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Jewellery brands who want to elevate their Instagram, TikTok, or influencer marketing.
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Only if you’d like us to. We won’t spam—just offer a free social media audit if you want support.